First Task: Create an Avatar

Think about your audience. If you have already created your avatar you can skip this task.

Answer the following questions:

– Who is my perfect customer?
– What is the their daily struggle around cooking healthy?
– What is the three objections this customer has to doing a
challenge pack?

Example: My answers: (you can use this template)
1. My perfect customer Tom is a busy 26-35 year old male who is single and professional.
2. Tom is too busy to eat healthy unless he eats at Chipotle but who wants Chipotle everyday (besides me), so Tom will normally go out to eat at places like Five Guys, Chilis, and the occasional In & Out.

3. Tom, really doesn’t believe in shakes, he already spends money on the gym that he never goes to, and he doesn’t think working out at home will work.

Task 2: Research Recipes

Spend 30 mins to an hour book marking recipes that you think could help solve the problem of your perfect customer.

Example: For Tom, I would find quick and easy meals that he can meal prep and also make on the fly after a busy day at the office.

Task 3: Create & Verify Your Pinterest Account

Create your Pinterest account & verify it with your website.