Lesson 4: How to Build Anticipation For Your Launch Date
Anticipation Building Is Where You Win.. Win Big.
Part of launching your business is teasing your audience with the idea that you are working on something awesome, new, and exciting!!!! Up to this point, you want to keep everything you are doing under wraps. Besides the family that live with you and your coach/accountability partner, no one else should know.
In the last post you scheduled your launch date. Now it’s time to get creative. The more creative you get, the more anticipation you will build. Do you have to go over the top with teasing your audience with this exciting news? No. However, you only get one shot, one opportunity, to launch this thing.
Think of it as if you are getting engaged or having a baby. You want it to be a big surprise! You may even get people asking those exact questions. Keep it on the low. If you tell people, even people that pester you, you will lose the anticipation.
Reverse Engineer Your Anticipation Posts
You will want to plan this out. You will want to make sure you do it in a way that keeps people guessing, yet not over bearing. Schedule out several times between now and your launch date, allowing you to upload teaser posts about your future launch. You will see in the calendar below that the posts are aligned with the launch date. You don’t want to post every day. You do want to post more as your launch gets closer though.
Example of Anticipation Posts:
First Post: Simple
Second Post: I can’t wait to tell you.
Third Post: Sara Can’t Wait For Me To Share!!
Two Days Before Post:
One Day Before:
Day of Launch:
Action Items:
- Schedule Your Posts on Your Calendar.
- Option: You can you use Canva to premake your posts.