Email marketing has evolved from doing broadcasts (spamming) to building lists and marketing automation. The great thing about Email marketing and Active campaign is that it allows you send a personal message to your audience based on his and her interaction with your business.

Top Reasons Why the New Way Email Marketing Works:

• Email is an easy way to reach people on Mobile devices.
• It’s easy to customize and integrate into other marketing tactics.
• Email marketing is in expensive.
• 91 % of consumers check their email daily.
• Email is a channel that you own.
• Email lets you be highly personal
• 77% of consumers email for marketing communications.

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