Lesson 1: Why Use Animation Videos
Why do you need or even want to use an animation video?
With Social Media organic posting and advertising becoming more and more competitive, as a business/entrepreneur you must separate the competition within your brand, the conversations that you have, and how you engage with customers. Animation Videos allow you create a message that speaks to your Avatar.
Our goal with our animation videos are to help you tell a story that engages with both your cold and warm markets by telling a story that is compelling. This allows your audience to understand how you can help them succeed or how your product can help them achieve their goals. You will have the ability to engage with your audience at a higher rate than a normal post or ad.
Here are some facts about Animation Videos:
- According to Rhythm and Insights, combining video with full page ads boost engagement by 22%.
- According to ComScore, the average user spends over 16 minutes watching online video ads every month.
- 46% of users take some sort of action after viewing an ad, according to Online publishers association.
- After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
- 45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes, according to Visible Measures.
- By 2016, 2/3rds of the worlds mobile data traffic will be video according to Cisco.
What can Animation Videos do for your brand?
Animation videos as seen in the above stats are amazing when building a brand. The best thing about an Animation video is the fact that the video tells a story that has your audience inquire why they need your product or service.
The ability to use an Animation video with Facebook Ads will allow you to engage with your audience at a lesser cost while telling a story. The average video Ad is .02 per 10 secs watched. The average animation video ad on Facebook is .01 or less. This type of engagement allows you to engage with your audience for less money. Less money spent per engagement allows you to reach more people with the same dollar amount per brand.
Are Animations are short play or long play?
In short. Both animation videos can create great engagement that gets people who are ready, to move now. The longer play is that Animation Videos allow you to build an engaged and bigger audience over time. Which in turn allows you to keep the audience engaged and intrigued. The story keeps reminding them why they need your services through the story being told.